Insights on Consumer Packaged Goods

Article

[email protected]: Solving the growth challenge in consumer packaged goods

– The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.
Article

Zero-based productivity: The power of informed choices

– Extending the tenets of zero-based budgeting across the full cost base can transform performance.
Report

Mathematics of the luxury market in Russia

– To understand Russian luxury goods and services, look to growth potential and consumer behavior.
Article

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth

– Overlooked and often forgotten, consumer promotions and engagement (CPE) can be a major source of revenues.
Article

The new model for consumer goods

– Why the industry’s historic value-creation model is faltering—and how to reinvent it.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

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MORE INSIGHTS

Article

Self-disruption in the fashion industry

– To keep up with digital advancements and with consumers’ preference for novelty, brands must be willing to adapt.
Article

What radical transparency could mean for the fashion industry

– Consumers’ trust in brands has been eroding. This has implications across the value chain.
Article

Now or never: Immediacy and customer experience in fashion retail

– To serve and inspire shoppers, retailers and brands need to think through how new technology has changed the customer decision... journey.
Article

The influence of ‘woke’ consumers on fashion

– Shoppers, particularly younger ones, have social and environmental issues on their minds. Here’s what the fashion industry... should know about the trend.
Article

The end of ownership for fashion products?

– Business models capitalizing on preowned, refurbished, or rented products have hit the fashion market. The industry needs to pay... attention as these models continue to evolve.
Article

Ten trends for the fashion industry to watch in 2019

– What issues matter for brands and retailers most in the coming months?
Report

The State of Fashion 2019: A year of awakening

– The industry as a whole is embracing new opportunities—even as dangers lurk.
Article

‘True Gen’: Generation Z and its implications for companies

– The influence of Gen Z—the first generation of true digital natives—is expanding.
Article

How consumer-goods companies can win in Southeast Asia

– Disciplined spending, stronger partnerships with retailers and distributors, and cross-functional collaboration set winners apart.... But all companies in the region need to step up their game in digitization and analytics.
Article

Commercial excellence in China: Lessons from the top CPG companies

– What does it take for consumer-goods manufacturers to succeed in the fast-growing—and increasingly competitive—Chinese... market? Our latest survey yields some answers.
Report

Measuring the fashion world

– A new survey takes stock of apparel companies’ go-to-market processes. The findings have implications for product design,... development, and delivery.
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